All case studies
Case study 02 — Before & after
Luna Lash Studio
An Instagram feed redesign for a San Jose lash studio: one color palette, consistent typography and clear calls to book.
- Industry
- Beauty & Lash Services
- Location
- San Jose, California
- Project
- Instagram Feed Redesign
- Services
- Branding & Visual Identity, Content Creation, Social Media Management
The results
Instagram Insights: April 1–30 (before) vs. July 1–30 (after).
Views
27,380
+224%from 8,452
Reach
14,860
+261%from 4,120
Content interactions
1,120
+250%from 320
Profile activity
1,050
+462%from 187
The challenge
The Instagram didn't reflect the quality of the studio's work.
- Inconsistent branding: mixed colors, fonts and photo styles.
- No visual direction: personal photos distracted from the services.
- Unclear messaging: services, prices and booking info were hard to find.
- Weak identity: no recognizable look to stand out.
What we did
We redesigned the feed with a minimalist look inspired by beauty brands such as Rhode.
- Visual identity: neutral palette, consistent typography, editorial imagery.
- Content mix: lash results, beauty photos, service info and branded posts.
- Messaging: services and personality are easy to understand.
- Booking: clear calls to action that lead to appointments.
- Positioning: a more premium look that matches the quality of the work.
Next case study
Kate Novak Salon
01 — Social Media Management / Content Creation
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