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Case study 01 — Before & after

Kate Novak Salon

An Instagram rebuild with a consistent look, hair-care tips and clearer prompts to book.

Platform
Instagram
Focus
Brand consistency, content and bookings
Services
Social Media Management, Content Creation, Branding & Visual Identity, Digital Marketing Strategy

Expected results

  • 01

    Stronger brand identity

  • 02

    More engagement from potential clients

  • 03

    More profile visits and booking inquiries

  • 04

    More trust and brand awareness

The salon's Instagram grid before ATORA: unrelated photos, neon signs, product shots and text posts with no consistent style.
BeforeInstagram grid before
Instagram posts designed by ATORA: twelve cohesive posts in neutral tones covering offers, hair-care education, availability, FAQs and client highlights.
AfterInstagram posts by ATORA

The challenge

The Instagram had no clear strategy for attracting new clients or standing out.

  • Inconsistent visual style and branding.
  • Little engaging or educational content.
  • Salon services were rarely promoted.
  • Weak calls to action for booking.
  • No plan to attract and keep clients.

What we did

We rebuilt the account to look professional and drive bookings.

  • Branding: consistent colors, fonts and layouts.
  • Content: professional posts promoting salon services.
  • Education: beauty and hair-care tips for followers.
  • Captions & CTAs: clear prompts to book an appointment.
  • Strategy: a balance of promotional, educational and engaging posts.
  • Audience: people looking for professional hair services.

Next case study

Luna Lash Studio

02 — Branding & Visual Identity / Content Creation

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